Page Title The Page Title is probably THE most important attribute for search engine rankings. The Page Title should contain a coherent description of the page, and should contain words that are located within the page content. You must choose carefully the title page because this will be the title of your page in the search engines Description Meta Tag The Description Meta Tag should contain a coherent description of the page, and should contain words that are located within the page content. The meta description tag allows you to influence the description of your page in the crawlers that support the tag (all provide some support, but AltaVista, AllTheWeb and Teoma make most use of the tag). Keywords Meta Tag The meta keywords tag allows you to provide additional text for crawler-based search engines to index along with your body copy. How does this help you? Well, for most major crawlers, it doesn't. That's because most crawlers now ignore the tag. For best results, select 12 of the most popular and relevant keywords to that particular page, ideally keyword phrases of 2 to 3 words, separated by a comma. Ensure that the keywords you use are located in the title, description and content of the page. If they are not, DO NOT add extra words, otherwise the theme of your page will be watered down. The ordering also plays a role, make sure you order the keywords in order of importance. The 1st being the most important. Copyright Meta Tag The Copyright Meta Tag is used to indicate that your information is copy righted. You may wish to indicate any trademark names, patent numbers, copyright or other information which you want to publicly disclose as your intellectual property. The Copyright META tag is a freeform copyright statement which conforms to other META tag standards as shown below. Example: Copyright YourBusiness - 2003 Author Meta Tag The author META tag defines the name of the author of the document being read. This tag is not widely supported but is recognized as part of the META Tag standard. Supported data formats include the name, email address of the webmaster, company name or Internet address (URL). The most common format is to insert the name of the person or organization and a contact email address Email Meta Tag The email us used to display the relevant contact address. You only need to insert your email address into the email meta tag. Language Meta Tag The Language Meta Tag is utilized by regional search engines. The Language META tag declares to users the natural language of the document being indexed. Search engines which index websites based on language often read this tag to determine which language(s) is supported. This tag is particularly useful for non-english and multiple language websites. Character Set Meta Tag The Charset Meta Tag is used to tell the browser which character set to use. The document character set for XML and HTML 4.0 is Unicode (aka ISO 10646). This means that HTML browsers and XML processors should behave as if they used Unicode internally. But it doesn't mean that documents have to be transmitted in Unicode. As long as client and server agree on the encoding, they can use any encoding that can be converted to Unicode. Distribution Meta Tag The Distribution Meta Tag is used to tell search engines whether the page is global or locally oriented. Rating Meta Tag The Rating Meta Tag is used to set an audience content rating. Robots Meta Tag The Robots Meta Tag is used to tell search engines whether to index and/or crawl a page or not. Abstract META tag The Abstract meta tag is very similar to the description Meta tag, except its an abstraction or a brief summary of the description META tag. Generally the Abstract META tag is a one line sentence which gives an overview of the entire webpage. Although search engines do not as often use this tag, it is a useful complement to search engines that read the first few lines of text of your webpages. Revisit Meta Tag The Revisit Meta Tag is used to tell search engines when to come back next. Expires Meta Tag The Expires Meta Tag is used to tell search engines when when the page and content is no longer valid. Just make sure your date is in the RFC1123 format so a date as shown above: dayname, dd mm yyyy so the year in 4 digits (tue, 01 Jun 2010). If you need help in creating meta tags that are search engine friendly and use the most relevant and targeted keywords, do not hesitate to contact us, as we provide a range of SEO services to suit.